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New sponsorship agreement for Myer and VRC
03 Nov 2017 | Victoria Racing Club 

Myer and the Victoria Racing Club (VRC) on Friday announced a new five-year sponsorship agreement that will extend the ongoing partnership between the two organisations to 40 years.

The new agreement, which comes into effect from 2018 until the end of the 2023 racing season, will see Myer become the longest serving Major Partner of the VRC and strengthens Myer’s commitment to the Melbourne Cup Carnival, Australia’s largest celebration of fashion, food, entertainment and sport.

Myer will remain the exclusive fashion partner of the VRC and the Melbourne Cup Carnival, and continues its naming rights of Myer Fashions on the Field – an institution of the Melbourne Cup Carnival – and all associated events nationally.

Myer will build on its strong association with the VRC by sharing the Emirates Melbourne Cup with Myer customers throughout Australia. The $200,000 Melbourne Cup trophy will visit select Myer stores across the country, providing Myer customers a unique opportunity to connect with the nation’s most iconic sporting prize.

In addition, Myer will continue to host a marquee in the coveted front row of the exclusive and world-renowned Birdcage Enclosure throughout the four days of the Melbourne Cup Carnival.

Now in its 56th year Myer Fashions on the Field commences on AAMI Victoria Derby Day and continues on Emirates Melbourne Cup Day and Kennedy Oaks Day.
 
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