VRC announces new sponsor for the final day of the Melbourne Cup Carnival

The Victoria Racing Club (VRC) announced on Friday Seppelt Wines as the naming rights partner for Stakes Day, the final day of the Melbourne Cup Carnival, in a new deal that sees the leading winery elevated to Major Partner status with the Club.

Seppelt is one of the VRC’s longest commercial partners, marking a 40 year anniversary with Australia’s premier racing club this year. 

VRC Chief Executive Officer Neil Wilson said the enduring partnership was a sign of the Club’s ability to foster lasting relationships that deliver superior commercial outcomes for partners.

“The VRC is thrilled to welcome Seppelt Wines as the naming rights partner for the Melbourne Cup Carnival’s final day, Seppelt Wines Stakes Day,” Mr Wilson said.

“We have worked closely with Seppelt for more than four decades, during which time our businesses have enjoyed significant growth.

“We look forward to reaching even greater heights with Seppelt this year.”  

Treasury Wine Estates Managing Director, ANZ & Europe, Angus McPherson said he was delighted to elevate Seppelt’s involvement with the Melbourne Cup Carnival.

“2018 marks a 40 year anniversary between Seppelt Wines and the Victoria Racing Club and we are delighted to be announced as a Major Partner of the Melbourne Cup Carnival and the VRC,” Mr McPherson said.

“We look forward to celebrating across the 2018 Melbourne Cup Carnival, and in particular on Seppelt Wines Stakes Day, of which we are proud to become the naming rights partner."

The new agreement includes naming rights sponsorship of the $2 million Group 1 2000m race on Seppelt Wines Stakes Day. The race (registered as the LKS Mackinnon Stakes) is the grand final for some of the finest local and international weight-for-age horses and has been won in the past by legends including Better Loosen Up, Let’s Elope and Lonhro, and more recently by stars such as So You Think and Tosen Stardom.