BRC and Tabcorp unveil major sponsorship deal

The Brisbane Racing Club and Tabcorp have announced a major sponsorship deal that will propel the TAB brand across Queensland’s most famous races.

TAB will become the naming rights sponsor of the BRC’s three premier Group 1 sprints across Eagle Farm and Doomben as well as becoming a presenting partner of the Brisbane Racing Carnival.

The unprecedented partnership in Queensland racing will run until June 2020. The deal includes: 
TAB naming rights to the iconic Group 1 Doomben 10,000, Kingsford Smith Cup and Stradbroke Handicap;
Naming rights to other select Group and Listed races outside of the Brisbane Racing Carnival;
Naming rights to the Summer Carnival; and
Significant TAB branding at Eagle Farm and Doomben. 

BRC Chairman Neville Bell said the new deal underpinned Tabcorp’s commitment to Queensland racing.

“This is an historic partnership for the Brisbane Racing Club and it shows Tabcorp’s willingness to invest in this wonderful racing product we have in Queensland,” Mr Bell said.

“The TAB brand will be carried across the Doomben 10,000, the Kingsford Smith Cup and the Stradbroke. In 2018, we saw the likes of Redzel, Santa Ana Lane, Shillelagh and Voodoo Lad contest these races before going on to star in other Australian states.

“We look forward to working with Tabcorp across our next two Brisbane Racing Carnivals and Summer Carnivals.”

In addition to the sponsorship deal, Mr Bell said Tabcorp would provide capital investment across Eagle Farm and Doomben that would include an upgrade to betting facilities.

Tabcorp Executive General Manager – Wagering, Andy Wright said Tabcorp had been working closely with the Brisbane Racing Club since merging with Tatts in late 2017.

“We’re delighted to back racing in Queensland and our new deal with the Brisbane Racing Club solidifies our commitment to investing in racing in the sunshine state,” Andy said.

“The transition from the UBET brand to TAB has been embraced by our racing partners and punters in Queensland. The splash of TAB green looks fantastic at Eagle Farm and Doomben.”