Friday's attendance on Gold Cup Day at Cheltenham came to 71,816, a new record for the climax of The Festival, as against 70,684 in 2018.
The total for the four days is also a new record at 266,779, with the previous best being 262,637 last year.
Yesterday's crowd on St Patrick's Thursday came to 67,821, a new record figure for the third day since The Festival became a four-day extravaganza in 2005.
The attendance was up 1,439 on the same day in 2018, which saw 66,382 stream through the gates.
Wednesday's attendance of 59,209 was a new record for the second day of The Festival since the meeting switched to a four-day format in 2005.
Last year's total on Ladies Day came to 58,959.
There was a record crowd on the opening day of The Festival 2019, with 67,934 attending Champion Day.
Last year's attendance on the Tuesday came to 66,632, with the previous record for the day being 67,770 in 2016.